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Post-purchase monetization might be the best kept secret in the e-commerce space. Less than 5% of e-commerce brands monetize their post-purchase flow. That means out of 6 billion transactions happening across the globe per day, only a fraction are earning incremental revenue on top of their normal sales.

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At Pier39.ai, we sit at the intersection of post-purchase engagement, eCommerce innovation, and real-time customer behavior. After partnering with dozens of DTC brands across wellness, fashion, food & beverage, and more—we’re seeing unmistakable trends shaping how top Shopify brands grow in 2025.

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