Sometime in the last eighteen months, the customer changed. Not the demographic. Not the channel. The customer itself.
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Sometime in the last eighteen months, the customer changed. Not the demographic. Not the channel. The customer itself.
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Without something on the other end to talk to, AI shoppers will just make up the entire conversation by themselves.
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For two decades, every dollar spent on e-commerce UX optimization assumed the same thing: a human was on the other end of the screen.
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High traffic with low sales creates a particular kind of confusion. It suggests that something is working and failing at the same time.
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For years, ecommerce retention has meant the same thing: email flows, SMS nudges, and loyalty programs but they all share the same flaw: They start too late.
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Why your post-purchase experience is your most defensible data asset
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Most e-commerce advertising is built around products. At Pier39, we analyzed 10M+ verified purchase transactions across 1,300+ brands. Our goal was simple: understand why people actually buy.
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Shopify’s “Instant Checkout” integration with ChatGPT is coming soon. When it does, over a million Shopify merchants will be one tap away from turning conversational discovery into instant sales.
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Abandoned carts. Every eCommerce team’s favorite mystery. You’ve optimized your email timing, A/B tested subject lines, personalized the copy — and yet, recovery rates hover around 3%.
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Black Friday–Cyber Monday is the Super Bowl of e-commerce, but most brands still play it like a one-day game.
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Most Shopify stores still treat store credit as an afterthought. But when executed right, store credit can become your most powerful retention lever, especially when it’s advertiser-funded and automated.
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OpenAI just made ChatGPT transactional. Shoppers can now discover and complete purchases directly in chat.
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