Sometime in the last eighteen months, the customer changed. Not the demographic. Not the channel. The customer itself.

May 25, 2026

Without something on the other end to talk to, AI shoppers will just make up the entire conversation by themselves.

May 3, 2026

For two decades, every dollar spent on e-commerce UX optimization assumed the same thing: a human was on the other end of the screen.

April 27, 2026

High traffic with low sales creates a particular kind of confusion. It suggests that something is working and failing at the same time.

March 25, 2026

For years, ecommerce retention has meant the same thing: email flows, SMS nudges, and loyalty programs but they all share the same flaw: They start too late.

March 17, 2026

Most e-commerce advertising is built around products. At Pier39, we analyzed 10M+ verified purchase transactions across 1,300+ brands. Our goal was simple: understand why people actually buy.

March 11, 2026

Why your post-purchase experience is your most defensible data asset

November 4, 2025

Abandoned carts. Every eCommerce team’s favorite mystery. You’ve optimized your email timing, A/B tested subject lines, personalized the copy — and yet, recovery rates hover around 3%.

October 30, 2025

Shopify’s “Instant Checkout” integration with ChatGPT is coming soon. When it does, over a million Shopify merchants will be one tap away from turning conversational discovery into instant sales.

October 28, 2025

Most Shopify stores still treat store credit as an afterthought. But when executed right, store credit can become your most powerful retention lever, especially when it’s advertiser-funded and automated.

October 23, 2025

Black Friday–Cyber Monday is the Super Bowl of e-commerce, but most brands still play it like a one-day game.

October 16, 2025

OpenAI just made ChatGPT transactional. Shoppers can now discover and complete purchases directly in chat.

October 12, 2025